Which Casual Dining Chain Has The Most Loyal Customers?

Many casual dining brands have suffered in recent years largely because the market has gotten crowded. Consumers have to choose between the low prices offered at fast food establishments, the higher-end food at many fast-casual chains, and getting table service at a casual chain.

That has resulted in longtime leaders like Dine BrandsGlobal‘s (NYSE: DIN) Applebee’s and Brinker International‘s (NYSE: EAT) Chili’s closing locations. Part of the reason that happened is that in going after new customers, both chains lost sight of their most-loyal visitors.     MORE

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