Where Consumers Shop For Groceries


Shoppers may not be loyal to specific grocery brands, but they are partial to those with the best price, quality, availability and convenience.

Whether shopping online or in-store, consumers want options when it comes to where they purchase their everyday groceries and supplies, according to a report from Acosta. Not only are customers hopping from brand to brand, 76% of weekly shoppers visit more than one retailer each week for groceries, according to” a report from Acosta.

The study, “Trip Drivers: Top Influencers Driving Shopper Traffic,” revealed that 67% of shoppers visit approximately between two and three retailers weekly. But they are not just hitting random brands. Instead, they will only do business with companies that offer the best prices, quality, availability and convenience.   MORE

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