What’s America’s Most Frequented Restaurant Chain?

Often when publicly traded brands report quarterly results, the performance is relative to their own success or troubles. Same-store sales, traffic—these indicators measure year-over-year progress or declines, and stack over fiscal calendars to paint a picture of a chain’s financial health. But it can be difficult, in a lot of ways, to really measure competitors against one another.

Cuebiq, a location intelligence company, took on the task by measuring footfall traffic over the last three months, among other indicators. Across two groups, here were some of the findings:     MORE

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