Walmart To Acquire Plus-Size Apparel Brand Eloquii

With half the women in the U.S. wearing a size 14 or higher, Walmart has seized another opportunity to expand its e-commerce fashion offerings with the pending acquisition of Eloquii, a direct-to-consumer women’s apparel e-tailer. The deal is worth an estimated $100 million according to analysts, though neither party disclosed terms.

Walmart said Tuesday the e-commerce acquisition is consistent with its strategy of enhancing category expertise and assortment. The deal is similar to the and Moosejaw acquisitions made by the retail giant in recent years.    MORE

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