Walmart Moving To New Protocol For Online Content Providers

Walmart is in the midst of transitioning the protocol and oversight of third-party content providers who work on behalf of suppliers selling items on Walmart.com.

The retail giant said it recently surveyed 650 of its suppliers for feedback regarding online content, the cost and the return on investment they were getting from working with third-party content providers.

“What we found was a wide range of disparity between the costs and payoffs for our suppliers,” said Frank Ogura, product manager for content acquisition at Walmart. “Just like when we reeled in the number of in-store merchandisers last year, we are also scaling down the number of content providers and looking for those with deep category expertise to better serve our suppliers.”    MORE

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