Walmart Claims To Be More Millennial Than Amazon

Walmart officials recently told suppliers at its annual growth summit held near its home base in Bentonville the retail giant is winning favor with Millennials, claiming its online business and have more Millennial customers than Amazon.

The retail giant claims 42% of and 65% of customers are Millennials (ages 22-39) compared to 38% at Amazon. Generation X (ages 40-51) is a toss-up at 16% for and Amazon. claims that 13% of its customers are Gen X. Boomers between the ages of 50 and 70 also shop and Amazon similarly. At Amazon, about 36% of its client base are Boomers, compared to 33% at and 38% at Walmart stores. has far fewer Boomer customers at just 15%, according to a slide shown to suppliers at the recent forum.    MORE

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