Walmart Claims To Be More Millennial Than Amazon

Walmart officials recently told suppliers at its annual growth summit held near its home base in Bentonville the retail giant is winning favor with Millennials, claiming its online business and Jet.com have more Millennial customers than Amazon.

The retail giant claims 42% of Walmart.com and 65% of Jet.com customers are Millennials (ages 22-39) compared to 38% at Amazon. Generation X (ages 40-51) is a toss-up at 16% for Walmart.com and Amazon. Jet.com claims that 13% of its customers are Gen X. Boomers between the ages of 50 and 70 also shop Walmart.com and Amazon similarly. At Amazon, about 36% of its client base are Boomers, compared to 33% at Walmart.com and 38% at Walmart stores. Jet.com has far fewer Boomer customers at just 15%, according to a slide shown to suppliers at the recent forum.    MORE

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