Tourism Leaders Say Research, Targeting Key To Industry Surge

Arkansas’ tourism industry has been on a roll for a decade. Following a dip — experienced in nearly every state during the Great Recession — the Natural State rebounded quickly and dramatically.

In 2010, Arkansas’ 2% tourism tax brought in $11.492 million annually. By 2018, those tax collections rose by more than 46% to $16.428 million. And 2019 is already trending higher than 2018, up 4.1% year-over-year.

Tourism officials say a key to the growth has been research and data. Arkansas has honed its ability to identify, target and reach defined niche audiences.      MORE

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