’Tis The Season For Digital Shopping

Holiday Online Shopping

Consumers will be increasingly powering up their computers, mobile devices and virtual assistants this holiday season.

This was according to data from Citi Retail Services (CRS) that revealed that while nearly three-fourths (73%) plan on visiting a brick-and-mortar store to purchase holiday gifts, 57% also plan on turning to their computer to shop. This is followed by 42% of customers who will shop through their mobile device, such as a smartphone or tablet, and 13% who will be turning to their virtual assistant, such as Alexa or Siri, to facilitate their holiday shopping needs.

Millennials and Gen Xers are at the forefront of this shift, with 60% of Millennials and 53% of Gen Xers planning to use their laptops or computer for their holiday shopping this year. Fifty-five percent of Millennials plan on using a mobile device, followed by 48% of Gen Xers. When it comes to voice assistants however, Gen Xers take the lead with 22% employing voice commands, surpassing Millennials at 17%.    MORE

Designed by Reinhold Technology Solutions