The Supply Side: Consumers More Conscious Of Subscription Costs

With more households using subscriptions for consumables, services and entertainment, there is less need to shop in stores. Retailers of all sizes have felt the squeeze from Amazon and its 45 million Prime members who turn to that retailer first to ensure they are getting their money’s worth from a $119-per-year membership fee.

A recent report from Fetch, a mobile marketing agency, found consumers are most likely to have up to six subscriptions for services like music and video streaming, grocery or fashion/beauty. The report indicates six as a saturation point for subscriptions, and in most cases that’s an average spend of about $300. Just 6% of consumers have more than seven subscriptions and less than 10, and 3% have more than 10. Roughly one-third of households subscribe to only one service, most likely Amazon Prime given almost half of American households are Prime members.   MORE

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