Advice On The Make-It Or Break-It Time For Retailers, Suppliers

The approaching holiday season can be a make-it or break-it time for retailers and their suppliers. Fayetteville-based retail data collection firm Field Agent recently released a report outlining potential pitfalls for brand managers that can occur during the busy fourth quarter.

“With Q4 upon us, this guide will share some of the more common causes of suboptimal — you might say, underachieving — retail execution among CPG companies,” Field Agent CEO Rick West noted in the report. “Make the most of the all-important weeks ahead, by being mindful of the following in-store pitfalls.”

• Your products aren’t on store shelves.
“You can’t win if you don’t first show up,” the report noted. “And in the fiercely competitive contest for shoppers’ dollars, some products are, well, no-shows.”    MORE

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