The Changing Face Of Holiday Shopping

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Forget what you know about the holiday shopping season; it’s all about to change, and this year’s the inflection point.

According to a new Pre-Black Friday survey conducted by the Consumer Technology Association, more consumers (61 percent) will do their online shopping via mobile phone, compared with computers and tablets, and nearly one in five will place their holiday orders by mouthing them into smart speakers.

As CTA market research senior director Steve Koenig observed, “November 2017 marks a seismic shift in when and how American adults are shopping for holiday gifts.”

Speaking at Thursday’s CES Unveiled preview event in New York, Koenig noted: “Not only will the use of smartphones eclipse laptops and desktops for online holiday shopping for the first time, but this year also marks the introduction of what we consider to be a new sales channel. Voice-activated smart speakers will be a popular gift to give this year and play a much larger role in the shopping process.”    MORE

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