The 20 Brands That Consumers Are Most Loyal To Are…

When it comes to brand loyalty, tech brands lead the pack.

Nine of the top 10 brands in the 22nd annual Brand Keys 2018 Top 100 Loyalty Leaders ranking are digital brands, with Amazon taking the No. 1 spot. The only traditional retail brands to make the top 20 are Trader Joe’s, at No. 10, and Nike, at No. 18. Two fast-casual brands also cracked the Top 20 — Domino’s Pizza, No.12, and Dunkin’ Donuts, No.19.

The ranking is based on a survey by brand consultancy Brand Keys of 84 product categories and 761 brands. The survey included more than 50,500 consumers ages 18 to 65. Respondents self-selected the categories in which they are consumers and assessed the brands for which they are customers.    MORE

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