Marketing Boosts Arkansas’ Tourism

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Visitors spend billions of dollars in Arkansas each year, and the hope is that trend will continue into the future, Arkansas Tourism Director Jim Dailey said Tuesday (March 13) during the Governor’s Conference on Tourism. A targeted marketing strategy has been one of the state’s keys to success, he said.

“The state of the tourism industry in Arkansas is great,” he said.

The 44th annual Governor’s Conference on Tourism began Sunday and was held in West Memphis at Southland Park Gaming and Racing. The conference concludes Wednesday morning with tours of the Johnny Cash Boyhood Home in Dyess.

The state spent $5 million on advertising in 2017. Strategic Marketing and Research Insights Executive Vice President Denise Miller said the amount spent helped generate $725 million in economic impact or a rate of return of $144 for each dollar spent.  MORE

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