Sam’s Club Tweaks Membership Levels, ‘Plus’ Members Get Free Shipping

Sam’s Club on Wednesday (Feb. 14) pared down its membership levels from three to two. The basic membership for $45 remains, and the $100 “Plus” membership comes with free-shipping on 95% of items sold online with no order minimum.

Plus members will continue to receive the benefits such as cash rewards, early shopping hours as well as pharmacy and optical discounts.

Sam’s Club CEO John Furner said last fall he wanted to simplify the membership process, noting that the retailer had tried to serve too many different member types. He said there is really just one member, a value-conscious consumer who might also own a small business. He told the investment community in October Sam’s Club would create a more simplified membership system with increased value.    MORE

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