Retailers Expected To Score Big On Pre-Super Bowl Sales

Consumers and businesses will shell out big for the upcoming Super Bowl on Sunday, Feb. 3. The National Retail Federation expects total consumer spending of $14.8 billion, which accounts for $81.30 among average adults tuning in for the big game.

“You don’t have to be a football fan to celebrate the Super Bowl,” NRF President and CEO Matthew Shay said. “Whether it’s to see who wins, watch the halftime show and commercials or just get together with friends, this is the biggest party since New Year’s Eve. Spending is expected to be at one the highest levels we’ve seen. And retailers are ready whether you need food, team jerseys, decorations or a new TV.”

NRF said average spending is on par with a year ago and is the second-highest in the history of the survey. The record average was set in 2016 at $82.19 per person for a total spend of $15.6 billion.    MORE

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