Retail Trends For 2018

The big trend I see is that retailers are finally realizing that they must change. For many years, leaders of the retail industry were averse to change – they wanted everything to be smooth and as long as they beat “last year,” they were happy.

This is no longer possible.

In the past, it was the retailer who determined what a customer should want to buy and how they should shop. Today, it’s the customer who is defining the shopping experience.  And a retailer is missing opportunities for sales when it operates in the traditional silos that kept merchandise categories and selling channels separate rather than coordinated.    MORE

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