Report: Chick-fil-A, McDonald’s Are Winning Fast Food’s Battle

Based on the non-cash transactions of millions of shoppers across the U.S., 1010data used its Merchant Insights to figure out which quick-service brands are winning customers and which still have ground to make up. The platform showcases online versus brick-and-mortar performance and deciphers the customer behavior driving it, resulting in competitive dynamics and a breakdown of the customer lifecycle. It’s worth noting that cash is still alive and well for many brands, and this data doesn’t take into account those transactions. For example, sandwich chain Jersey Mike’s estimates that 35 percent of its business is done the old-fashioned way, although it’s definitely trending the other direction. Just five years ago, it was around 50 percent.

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