Record $1 Trillion In Holiday Sales Expected

christmas shopping

Online shoppers showed up big Thanksgiving Day through Cyber Monday by spending an estimated $24.2 billion this year, up 23.3% from a year ago, according to Adobe and eMarketer.com.

Andrew Lipsman, a principal analyst for eMarketer, said that set the stage for the first $1 trillion holiday spend on record. He predicts total holiday sales will increase by 5.8% year-over-year, the fastest growth rate since 2011.

“While e-commerce will continue to see strong double-digit gains, brick-and-mortar retail should be a particularly bright spot this holiday season,” Lipsman said. “Not every brick-and-mortar retailer is thriving, and several have shut their doors this year, but others are really capitalizing on the strong consumer economy. Retailers are luring in shoppers with remodeled stores, streamlined checkout and options to buy online, pick up in-store.”    MORE

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