Online Holiday Spend Could Break $100B


Online holiday shopping has garnered retailers $65.14 billion so far (Nov. 1-Dec.5), a 14.7% increase over last year, with each of those days seeing more than $1 billion a day in revenue, according to Adobe Digital Insights, using Adobe Analytics data. Mobile is contributing a lot: Nearly half (48.8%) of visits are coming from smartphones (40.3%) and tablets (8.5%), and nearly a third (32.4%) of revenue is coming from those two platforms (22.3% and 10.1% respectively).

Online conversion rates are also showing growth, with 4.5% on desktop (up 10.6% from least year), 2% on smartphones (up 12.3%), and 4.3% on tablets (up 9.3%), Adobe found. The average order value of $130 is slightly lower, though, with a 0.6% decline.

But retailers could have raked in even more online sales, if not for technical and performance issues on many sites. Based on data from some 10,000 visits over the Black Friday weekend to more than 120 major online retail brands, performance monitoring platform Shoppimon estimates that retailers lost an average 13% of online sales to speed and other tech issues — amounting to as much as $1.88 billion in the three shopping days, or $900 million on Cyber Monday alone.   MORE

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