Online Grocery With Older Shoppers

Older Grocery Shopper

Only a small percentage of older U.S. consumers buy groceries online, and many of those who do are infrequent purchasers, a survey from the International Food Information Council and AARP foundations finds.

Of 1,004 Americans ages 50 and older polled, just 17% said they have ever ordered groceries to be picked up from a store, and 16% have bought groceries online to be delivered. Similarly, only 17% reported they’ve ordered food from a prepared meal delivery service, and 10% have done so from a meal kit delivery service.   MORE

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