Northeast Shoppers Choose C-Stores For Commuting Stops & Meal Trips

NORWALK, Conn. — Purchasing gasoline is the overall most common trip-driver to convenience stores, but it is especially likely to drive c-store trips in the Midwest and South. And, in the Northeast, commuting stops, such as on the way to or from work or school, and trips to buy a meal are significantly more likely, according to Kantar Retail’s latest Breakthrough Insights study.

Kantar also found that parents and younger shoppers are highly engaged with the c-store channel for a wider range of missions, especially shoppers with children in the household. These shoppers overindex in making all but one major trip type: Buying specific items other than gasoline. Specifically, parents overindexed the most on commuting stops and stops while running other errands.   MORE

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