Walmart is launching its own version of grocery delivery subscriptions, called “Delivery Unlimited.” The service allows shoppers to pay $12.95 per month or $98 a year to cover their grocery delivery services. Without the subscription, shoppers pay a $9.95 delivery fee for each order. The money is collected at the time the order is made.

The $98 price is competitive to the industry with Amazon’s Prime subscription of $119 per year and Instacart’s annual fee of $99.

Walmart said the process for ordering is still the same. The subscription option just gives consumers another way to pay for the service which is now available at roughly 1,000 locations. The retailer also offers free grocery pickup at more than 2,450 stores. Walmart is expanding those services to 1,600 stores offering delivery and 3,100 offering pickup by the end of 2019.