Nation’s Favorite Fashion Retailer is…


For the sixth consecutive year, a customer service legend took top honors as the country’s favorite fashion retailer.

Nordstrom ranked No. 1 in Market Force’s annual study, which polled more than 10,000 consumers who were asked to rate their satisfaction with their most recent experience with a premium fashion retailer (as opposed to a value brand). Only retailers with at least 100 locations were included.

The report ranks fashion retail brands and identifies what sets each apart. Along with being the overall favorite, Nordstrom also came out on top in several individual categories, including store atmosphere, checkout speed, size options, and merchandise selection,

Nordstrom topped the overall rankings with a score 56%, but it lost ground over last year when it scored 64%. Meanwhile, plus-size specialty retailer Lane Bryant gained seven percentage points this year to earn second place overall with 52%. Dillard’s, Forever 21 and Kohl’s tied for third with a 46% score. Rounding out the top five were J.C. Penney (No. 4, 45%), and Macy’s (No. 5, 44%).   MORE

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