Mother’s Day Spending To Top $23.1 Billion

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Mother’s Day, rooted in the sentiment of honoring the one you call “mom,” has grown to the second largest spending retail holiday behind Christmas. The National Retail Federation estimates the average person will spend $180 this year honoring their mother or other women in their lives.

The total spend is expected to top $23.1 billion, slightly less than the $23.6 billion spent last year, and 86% of consumers will take part in giving Mother’s Day gifts.

“This year’s Mother’s Day forecast is one of the strongest we’ve ever seen,” NRF President and CEO Matthew Shay said. “With spring in full bloom, Americans are looking forward to splurging on their mothers and retailers are prepared to offer a variety of options that will allow consumers to find the perfect gift for the occasion.”   MORE

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