Millennials Expected To Be The Biggest Valentine Spenders In 2018

A strong U.S. economy and lower taxes for many households are expected to boost spending this Valentine’s Day to an estimated $19.6 billion, up 7.69% from a year ago, according to the National Retail Federation. The trade group said spending projections are just short of the 2016 record of $19.7 billion.

The average consumer will spend $143.56 on Valentine’s Day gifts and events, with 55% of the country’s adults planning to celebrate. A year ago, spending was $136.57 per consumer/household. Prosper Insights & Analytics said Millennials are the biggest spenders this year with consumers between the ages of 25 and 34 doling out an average of $202.76.   MORE

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