McDonald’s New Dollar Menu To Intensify 2018 Price War

McDonald’s said Monday it will introduce new menus with $1, $2 and $3 items in early January as restaurants battle to win U.S. customers who have come to expect deals on fast food.

The move from McDonald’s comes amid an intensifying fast-food price war with rivals ranging from Taco Bell to Dunkin’ Donuts.

McDonald’s dropped its popular “Dollar Menu” in 2013 after franchisees groused that selling items like the McDouble cheeseburger for $1 cut into profits. The replacement “Dollar Menu & More” had higher prices, but failed to draw more customers despite heavy marketing.

The new dollar menus, set to debut on Jan. 4, include any size soft drinks and cheeseburgers for $1, small McCafe drinks and bacon McDoubles for $2 and Happy Meals and triple cheeseburgers for $3, McDonald’s said.    MORE

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