Kroger Introduces Driverless Cars To Deliver Groceries

At a time when big-box retailers are trying to offer the same conveniences as their online competitors, the biggest U.S. grocery chain is testing the use of driverless cars to deliver groceries.

Kroger’s pilot program launched Thursday morning with a robotic vehicle parked outside one of its own Fry’s supermarkets in Scottsdale, Arizona.

Under the self-driving service, shoppers can order same-day or next-day delivery online or on a mobile app for a flat rate of about $6. After the order is placed, a driverless vehicle will deliver the groceries curbside, requiring customers to be present to fetch them.   MORE

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