Jetblack, a shopper concierge service that uses text messaging, was launched by Walmart’s incubator, Store No. 8, a year ago. Walmart is now being sued for trademark infringement by discount airline company JetBlue for the use of the “Jetblack” name.

On June 21, JetBlue Airways Corp., filed suit against Walmart, Jet.com and the technology arm Apollo. The 53-page complaint filed in the Southern District of New York outlined the retail giant’s use of the Jetblack to name its retail service has resulted in damages to JetBlue’s retail division that also sells some of the same items sold to Jetblack subscribers.      MORE