In Person Toy Shopping This Season

Toy shopping

Despite the rapid growth of online shopping, most customers plan to shop for their toys in person this holiday season, according to RetailMeNot.

The expert deal site found in a survey of 1,091 Americans over the age of 18 that 87 percent of respondents plan to shop in-store for holiday toy gifts. RetailMeNot said the average a parent plans to spend in holiday gifts for their child is $247 – a larger amount than they will be spending on their parents or significant others.

This holiday shopping season is significant as retailers will no longer have to compete with former toy giant Toys R Us, which closed all its stores earlier this year. Without the behemoth, retailers – traditional brick-and-mortar stores and newer online groups – are trying to get consumers’ holiday toy dollars.    MORE

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