Today, the web is likely where most people go to start marketing their business — and for good reason. It’s quick and relatively inexpensive to get started. But for many, the internet isn’t the be-all-end-all of marketing solutions.

In my early days of building my business, we began experimenting with radio. At first, it barely worked, but with some patience and a library of six different recorded spots, we began testing one against the other.

It started to work a little better. Then, we selected the best of the lot and tested stations. We tried all types of music genres, and then we tried talk radio, which fit our growing company. Once we selected a few talk radio stations, we realized that talk radio listeners pay attention, whereas we found music radio listeners listen passively.      MORE