Holiday Tech Spending To Reach A Record $96.1 Billion

Arlington, VA Technology spending during the 2018 holiday season (October – December) is projected to reach a record-setting $96.1 billion in revenue in the U.S. – a year-over-year increase of 3.4 percent – according to the Consumer Technology Association (CTA). CTA’s 25th Annual Consumer Technology Holiday Purchase Patterns Study says 164 million U.S. adults (66 percent) plan to purchase a tech product as a gift this year – on par with 2017. Consumers will spend a record amount on key categories this season such as smart speakers, smart home devices, smartwatches and more.

“2018 has shown us that consumers are willing to spend a premium on technology that is essential to their everyday lives – such as smartphones, laptops and TVs – and we expect that dynamic to continue through the season, driving overall holiday consumer tech sales to a new high this year,” said Ben Arnold, senior director of innovation and trends, CTA. “In addition to those core devices, key emerging categories to watch this holiday season are smart home devices – powered by voice technology – smartwatches and wireless earbuds.”     MORE

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