Holiday Shopping Preferences

Holiday Gift Delivery Box

Free consistently trumps fast when it comes to holiday shipping.

That’s according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends. The survey found that while holiday shoppers are hooked on fast and free shipping, 88% of respondents prefer free shipping over receiving their packages faster. The majority (61%) of holiday shoppers report they will buy items that qualify for free shipping this season. For free shipping, 66% are willing to wait three to seven days for their merchandise.

Interestingly, 62% of respondents define “fast shipping” as two days or less, up from 54% in 2017. One-quarter (25%) define three to four day delivery as fast shipping, down from 35% in 2017.    MORE

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