Holiday On-Line Sales


Amazon devoured 55% of Black Friday online orders.

Amazon was responsible for 55% of all online transactions that occurred on Black Friday, as well as for more than 45% of online checkouts completed on Thanksgiving Day, according to data supplied to the publication Dealerscope by analytics company Hitwise.

That means Amazon accounted for 7.14 million of 13 million transactions that occurred on Black Friday, as well as 5.64 million of the 12.5 million orders placed on Thanksgiving Day.

Separately, marketing technology company Amobee, which monitors digital content engagements and their relation to various brands told Retail Dive via e-mail that 36% of all Black Friday digital content engagement was Amazon-related. In comparison, early yesterday through 7 a.m. Eastern Standard Time, about 55% of all Cyber Monday digital content engagement was Amazon-related.     MORE

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