Big Money In Halloween Animal Costumes

Dog Halloween

Look out for lizards dressed as waiters, dogs dressed as Cleopatra and cats wearing tutus this Halloween.

Pets are getting roped into Halloween madness whether they like it or not, as more consumers are shelling out ever-climbing sums to costume their beloved animals. More than 30 million people will spend an estimated $480 million treating their pets to costumes this Halloween, more than double the $220 million spend on pet Halloween costumes in 2010 when the National Retail Federation began tracking pet costumes.

The National Retail Federation says Americans will spend $9 billion celebrating Halloween this year, slightly lower than $9.1 billion last year, on costumes, cards and decorations. Pet costumes represent 15% of the $3.2 billion spent on all costume sales. More than 31 million people will purchase pet costumes this year, up from 28 million last year. Millennials aged 25- to 34-years-old are the most likely to dress up their pets, often posting their animal’s Halloween look online.    MORE

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