Gift Cards Have Big Upside For Retailers

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Retailers stand to benefit from gift card sales beyond the initial purchase.

That’s according to a study by FirstData, which found that the average consumer spent $38 more than the value on their gift card, up $10 from 2016. What’s more, 44% of consumers visit a store they would not have visited otherwise because of a gift card.

The 2017 Prepaid Consumer Insights Study also found that 53% of consumers are likely to visit a store more often as the result of receiving a gift card.   MORE

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