Gas Stations Eating Into Fast Food Market Share

Fast food restaurants have always been the go-to for a quick bite, but gas station convenience stores are coming on strong by improving their options. And consumers are buying them as foodservice now makes up nearly 23% of sales at convenience stores nationwide, growing 3% in the past five years, according to NACS State of the Industry.

“Convenience retailers with compelling foodservice programs are a growing threat to quick service restaurants,” said Frank Beard, trends analyst at GasBuddy, a smartphone app connecting drivers with convenience stores. The company surveyed more than 500 of its customers in April to reveal that 56% of Americans purchased meals at least once per month at gas station convenience stores, with younger Americans purchasing food at convenience stores more frequently. Twenty-five percent of those aged 30-44 purchased food five or more times per month, while 20% of those aged 18-29 purchased food at convenience stores three-four times per month.       MORE

 

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