Economist Notes Impact Of Razorback Football Record On Regional Tourism

A lousy win-loss football record not only hurts Razorback fan morale, but it stings area businesses to the tune of nearly $1 million.

University of Arkansas Walton College of Business economist Mervin Jebaraj, who appeared on this week’s edition of Talk Business & Politics, said the school has studied trends on two occasions and the results are pretty significant.

“We actually found some measurable differences in people’s spending based on how well the team was doing,” he said.

Jebaraj said the Walton College of Business conducted a study of then-Coach Bobby Petrino’s final full season (2011) at the university in which the football team finished with an 11-2 record. It also studied recently fired Coach Bret Bielema’s third season (2014) on the hill when the Razorbacks finished 8-5.    MORE

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