Coming To A Theater Near You: Subscriptions, Toys And Downloads

With the movie business in the doldrums, theater operators are looking for new ways to make money.

Cinemas have been stuck at about 1.3 billion tickets a year since 2010, leading them to increase prices to get sales growth. That tried-and-true method has faltered in 2017, a dismal year for the North American box office with bombs ranging from “King Arthur: Legend of the Sword” to “Baywatch.” Revenue in the U.S. and Canada is down 4.9 percent so far this year, with the worst summer in decades and the bleakest October since 1996.

So movie-theater chains are getting creative.   MORE

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