Book Battles Ramp Up Between Amazon And Walmart

Amazon may be the undisputed front-runner in e-book market share, but Walmart recently announced its expansion into the arena with a new partnership with Rakuten Kobo.

Walmart eBooks features access to Kobo’s library of more than six million titles that are now available in a monthly subscription program priced at $9.99 a month, which includes one audiobook per 30-day period. Customers who don’t want a subscription can make a la carte purchases from the new expanded offering. Walmart said its e-book selection is accessible through co-branded iOS and Android apps as well as on Kobo e-Readers.   MORE

Designed by Reinhold Technology Solutions