Bargains Matter Most To Holiday Shoppers

While the shopping experience is important to consumers, most holiday shoppers are still motivated by a good deal.

This was according to “Holiday Shopping 2018: Nothing Beats a Bargain, the Consumer Beat Survey” from BDO. The study revealed that consumers are more likely to write off a retailer that doesn’t offer sales or discounts and bad customer service (22%, respectively).

According to the study, price remains a main focus when shopping across many retail categories, including jewelry (64%), food and grocery (59%), home goods (58%), shoes and clothing (54%) and beauty products (47%).    MORE

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