Arkansas Tourism To Launch New Website

arkansas parks tourism

This month, state tourism officials are launching a new website they say offers major advertising innovation available in fewer than half of states.

Tourism-related businesses will now be able to advertise on the website, buy placement, and purchase leads generated by the website, which had 4.3 million visitors last year. The model is cooperative and considerably less expensive than traditional media.

“We’re giving the tourism industry of Arkansas their own website where they can advertise for less than it would cost in a commercial market,” said Darin Gray, chairman and CEO of CJRW, the Little Rock agency handling the department’s advertising and marketing.   MORE

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