Are Retailers Ready For An Aging America?

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Baby boomers have always had a large presence, much greater than any preceding or current generation.

Now between the ages of 51 and 69, boomers are aging with 10,000 individuals turning 65 each day. At this rate, the elderly are expected to account for roughly 20 percent of the U.S. population by 2029 – quite a remarkable number, so it’s no surprise that many companies are beginning to offer products and services catered toward this generation.

Most recently, Best Buy announced the launch of its Assured Living program, a smart-home endeavor designed to help loved ones remotely check on the health and safety of older parents. E-commerce giant Amazon also capitalized on the trend by launching a separate store that catered specifically to mature adults and seniors, while Walgreens adjusted its mobile app to better serve adults over the age of 55.   MORE

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