Americans Prefer Shopping In Grocery Stores To Buying Online

Despite an abundance of new options for buying groceries online, American consumers still overwhelmingly prefer to do their shopping in stores, according to a new survey sponsored by facilities management company Vixxo. The research also found that providing an exceptional in-store experience and high food quality are key drivers for keeping supermarket customers happy and loyal.

The company surveyed more than 1,260 U.S. consumers to assess attitudes and buying preferences in a time of growing online alternatives for purchasing food products. It found that 87% of consumers prefer to shop in person. This preference also spanned different age groups, with nearly all Baby Boomers (96%) and a vast majority of Millennials (81%) reporting that they prefer the in-store experience to online.    MORE

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