Amazon Play On OTC Drugs Expected To Hit Drug Stores, Miss Walmart

Amazon’s move into the over-the-counter drug business began late last summer when it launched its private label Basic Care, which included about 60 items such as ibuprofen and allergy meds. A recent report from Jefferies found Amazon has gained price leadership over CVS and Walgreens on the majority of OTC items.

Jefferies analyst Brian Tanquilut said Amazon’s Basic Care items were 20% cheaper on average than similar items at CVS and 22% less expensive than at Walgreens. He said 84% of Walgreens’ products and 72% of CVS’ products were more expensive than comparable Basic Care items sold on Amazon, even though the drugstore chains each provide loyalty discounts.   MORE

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