Acxiom’s Arkansas Operations Sold

acxiom

After years of private speculation and months of public disclosure, the next chapter of Acxiom is ready to be written.

Interpublic Group of Cos., a global marketing and advertising agency, has entered into a definitive agreement to acquire the legacy business of Acxiom Corp. for $2.3 billion on Monday. The sold division includes Acxiom’s Marketing Solutions, which accounts for nearly three-fourths of the company’s revenue. Acxiom leaders announced in February 2018 that they were exploring strategic options for the division, which has traditionally provided direct mail and data services.

The transaction will be a net $2.0 billion deal after consideration of an acquisition-related benefit of the tax step-up, according to a company statement. The agreement has been approved unanimously by the boards of directors of both companies and is expected to close by the end of this calendar year.     MORE

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