Acxiom Looking To Expand Digital Footprint

Now part of New York-based Interpublic Group, Conway-based Acxiom recently announced it has expanded its digital and global data capabilities to Japan, Australia, Spain and Canada. Acxiom said it is building on its position as the industry leader in global data, with ethically sourced data offerings for 2.5 billion addressable customers across the globe.

Following the global expansion of Acxiom’s data products in early June, company officials said the new growth will benefit multi-national companies that have audiences in those regions and are looking to create successful borderless marketing campaigns, in addition to providing support to marketers in those regions.      MORE

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