Lottery Launches New Branding Campaign

Arkansas Lottery

The Arkansas Scholarship Lottery has launched a new branding campaign designed to showcase the many different ways Arkansans can win with the Lottery.

The “This is Winning” campaign launched with 30-second television commercials during Sunday night’s broadcast of the 90th Annual Academy Awards. The campaign features real Lottery-winning Arkansans and includes broadcast, outdoor, digital and social components as well as a redesigned mobile-friendly website and point of sale at all Lottery retail locations.

The first series in the campaign will introduce a $50,000 Powerball winner, the director of the Arkansas Coding Academy who went to college on a Lottery scholarship, and a scratch-off winner who is also a competitive bowler.   MORE
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